Baird & Warner chooses Real Data Strategies data to assist with Recruiting Initiatives and Analysis of Office Leases

CHICAGO, IL, October 20, 2010-- Baird & Warner, the #1 Independent Brokerage Company in the Chicago Area and according to Real Trends 2010 Report, #13th in the nation, recently signed an agreement with Real Data Strategies to leverage their data across their entire organization for strategic positioning. “There are multiple ways for us to leverage this data, states Gary Stevens Director for Sales Services, from evaluating sales geography trends in sales and growth, to enhancing our ability to identify potential recruits. This data enables us to be far more strategic on a local level.”

With over 1500 Agents and 22 Offices, Stevens assists office managers in analyzing their individual offices and as a result develops growth strategies around the data. “Every office has its own culture, so we are able to play to each office’s strengths, and identify areas for improvement much more quickly,” says Stevens.

Pat Veling, CEO of Real Data Strategies, concurs that “the true power of Data Doorway is that it allows each manager to better understand their strengths and weaknesses of their office and how best to play to their strengths. There are some candidates that simply shouldn’t be targeted because they do not reflect the company culture while others should not be given up on, because their colleagues and networking circle are in that office and are selling or bringing buyers to their properties.”

In addition to the Data Doorway piece, Baird & Warner is taking the data to a new and interesting level. Lori Fogelson, Financial Analyst at Baird & Warner, recently worked with RDS Consultant, Rachel Waguespack, on mapping the data to better understand office geography footprints and whether there was sales overlap. “This is important to know especially when it comes time to negotiate office leases as we want to know that we are in the right locations and that there is minimum overlap. Moreover, we learn where the agents are located and what zip codes they predominantly sell, all very interesting data when you are investigating where to open or relocate an office”, states Fogelson.

There is certainty mutual respect between Baird & Warner and Real Data Strategies. “The interesting thing about Baird & Warner is that they continue to look for new ways to leverage our data. Although we have been doing this for over 19 years, they continue to pose questions of the data that reshape our thinking”, states Veling. Jennifer Alter Warden President of Baird & Warner Residential Sales adds that “although our partnership has only been in place for 9 months, Real Data Strategies has already proven to be a strong source of cleansed data for us. This enables to make well informed, strategic decisions.” "We are very pleased with RDS at as a partner. Their analytical perspective, combined with the quality of the data, is highly effective." adds Warden.

About Baird & Warner

Established in 1855, Baird & Warner is the oldest residential real estate company in the nation and the largest independent brokerage in Illinois. Now in its fifth generation of local family ownership, Baird & Warner's dynamic and time-tested approach pairs innovative technology solutions with a team of exceptionally well-trained real estate sales professionals, to generate superior results for its clients throughout Chicagoland. The firm's award winning online portal is "Website Quality Certified" -- and was recently honored as "Best Overall Website" and for having the "Best Property Search" from among 600 firms internationally. For more information, visit: www.bairdwarner.com.

About Real Data Strategies, Inc.

Founded in 1992, Real Data Strategies, Inc., gathers real estate industry and market data from MLS systems throughout the U.S. and Canada to provide strategic, customized and highly-actionable analysis and consulting services. Real Data Strategies helps organizations to grow their revenue base, streamline back office operations, improve profitability by applying analysis to their current and future plans, positively impacting the long-term success of their businesses.